'Netball must understand its audience to grow'

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In this week's column, Tamsin Greenway shares her beliefs about the importance of brand netball and discusses the need to truly identify the sport's target audience in order to drive engagement and growth.

source https://www.skysports.com/netball/news/12040/12058326/tamsin-greenway-netball-must-understand-its-audience-and-deliver-targeted-engagement

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